06.13.04:: marketing to jerks
[rant]

Anyone seen those H2 commercials? The one with the kid building a soapbox racer that looks like an H2, and then when he's on the track he cheats by going off-track to cut in front and win the race? (Though I suppose the H2 brand managers probably believe that he's "using the off-road capabilities to his advantage.")

The slogan at the end of the ad should read, "buy an H2 and you too earn the right to be an asshole."

I suppose you can't say they don't know their audience.

I still have to fight the physical urge to key every Hummer I go past.



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